Business Benefits of Reseller Hosting
A reseller hosting package offers a variety of business advantages to companies that purchase these plans. No matter the exact use, it typically can offer buyers the following advantages.
Increased Revenue – Reseller hosting plans may give businesses a fresh stream of income. Companies may make additional money from it without requiring investments in data center space, server hardware, networking and accompanying hosting infrastructure services. Additionally, they are spared the expense of investing in the engineering expertise, personnel, and resources needed to deliver hosting services complementary to their main products and/or services being offered.
Cost Reductions – Deploying and maintaining multiple servers yourself as a business might be more expensive than utilizing reseller hosting solutions. By purchasing server infrastructure including engineering support from a large IaaS provider and market it yourself through reseller hosting services, you can usually benefit from economies of scale. Also, when it comes to utilizing network bandwidth, for example. Zumiv has a global redundant network backbone with 10Tbit/s of bandwidth available and only 45% utilization, but for most parties, in-house development of such a network backbone is quite complicated and certainly too cost intensive. Reseller hosting may offer the cost reductions needed to enhance profitability.
Expanded Product Portfolio – Another great advantage of employing a reseller hosting plan for an IT channel organization is the expansion of its product line. By adding IaaS solutions to its portfolio, a channel organization may increase the range of products it offers and the value it provides to customers. When adding hosting services to the software systems predominantly sold by a channel company, for instance, the company may provide its customers with a one-stop shop by delivering both the software and hosting services required to operate it. By doing so, the channel firm may increase customer retention and create new revenue streams.
Unique Branding Opportunities – By enabling IT channel companies to provide hosting services under their own brand and with their own distinctive branding and marketing, reseller hosting packages may give them improved branding and revenue prospects while they can rely and fall back on the IaaS provider’s engineering expertise. This can help companies develop a reputation as a reliable provider of hosting services while boosting client retention. Additionally, it enables channel companies to provide clients with unique and highly customized hosting plans for specific niches. It gives them the freedom to configure and provide custom hosting solutions under their own brand name which may address the unique requirements of their clients, for example within specific verticals.
Access to Top-Notch Engineering Support – By giving access to reliable support systems and skilled engineering teams, reseller hosting packages delivered by an IaaS provider may increase engineering support levels and ultimately end customer experiences for the clients of IT channel organizations. A reseller hosting plan usually includes round-the-clock engineering assistance, which may aid companies in effectively and rapidly resolving technological difficulties, provided the IaaS provider delivering these reseller hosting plans has a positive reputation for engineering expertise and speed in handling technical questions and resolving potential issues.
What to Expect
1. Available Network Backbone
A truly critical aspect of the infrastructure deployed and provided by an IaaS provider to reseller hosting clients is the quality of the network backbone. The network’s quality is actually a key component of the infrastructure that an IaaS provider offers. The network must be fast, redundant, and reliable, while able to meet all requirements set by reseller hosting clients including for example high network availability and unforeseen network peak load.
To guarantee that the network is highly available and capable of providing resources swiftly and effectively, also during peak loads, the IaaS provider must have designed a smart architecture with smart routing including network points-of-presence (PoPs) spread across various geographic locations – to safeguard the network from cyberattacks and other security risks. An IaaS provider must also have a strong security architecture in place, including firewalls, intrusion detection systems, and other security measures.
As a leading worldwide IaaS supplier, Zumiv has its dedicated servers, cloud infrastructure offerings, DDoS protection, storage infrastructure, and other IaaS solutions backed by its proprietary 10 Tbit/s network backbone with only 45 percent of network bandwidth utilization. It guarantees reseller hosting clients and other customers using our backbone ultimate scalability and DDoS protection.
2. Scalability, Hardware, and Expert Technical Support
A scalable infrastructure that can expand and alter as the demands of reseller hosting clients change is also a prerequisite for an IaaS provider delivering reseller hosting services. To satisfy reseller hosting client demands, an IaaS provider must be able to quickly deploy additional hardware, network resources, and accompanying IaaS services if needed. Customers of reseller hosting should pay special attention to this as it’s anticipated that their hosting needs will change and develop over time as their companies evolve and expand.
Another important aspect of the infrastructure provided by an IaaS provider to reseller hosting clients is the quality of the hardware being used. The servers, network equipment, and storage systems must be quick and reliable, preferably from top brands. If the hardware should malfunction or function slowly, the reseller hosting services would be at risk of performing poorly, which might cost them clients in the end and hurt their reputation. So, using top-notch hardware for reseller hosting services really is a no brainer. At Zumiv, we currently use server and network hardware brands including Dell, Fujitsu, and Arista, which enables us to provide optimal quality for our IaaS customers including reseller hosting clients.
Customers of reseller hosting services often also expect a high degree of technical assistance from their IaaS provider. Professional technical technical support should preferably also be delivered as quickly as possible in the event of end-customer questions or issues, to avoid those end-customers becoming dissatisfied or burdening the IT channel partner with inquiries which the company might not be able to handle or be knowledgeable about. Customers often demand access to this technical expertise 24/7, by phone, email, and live chat, to satisfy their ultimate needs. Such expert technical assistance can be crucial to ensuring the smooth operation of their IT business and offerings and the prompt and efficient resolution of any potential issue.
Zumiv is striving for extremely high levels of client satisfaction at all times for reseller hosting clients and others, enabling the engineering teams in our data centers to reply in an average of 7 minutes and to handle technical questions and issues around-the-clock at lightning speed. Of course, any business will claim to offer the finest assistance, but we setup an NPS (net promoter score) to assess how our customers including reseller hosting partners felt about us, and the results speak for themselves. With a stringent US-based NPS methodology, we are achieving a market leading client satisfaction score of 70 (May 2023).
3. Reseller Hosting Discounts
Customers buying reseller hosting services often also anticipate discounts to make it economical for them to resale IaaS solutions such as dedicated servers, cloud infrastructure, DDoS protection, and storage solutions. Also, for integration of IaaS solutions into completely new total solutions, the pricing and possible discounts associated with reseller hosting services can be important, so the end solution can carry with it a pricing that makes it truly attractive to purchase.
IT channel companies may be more inclined to select an IaaS company that provides discounts for their reseller hosting services since it enables them to save expenses and boost earnings. Discounts can assist them to accomplish their objective of maximizing earnings while decreasing expenditures. A specific type of discount anticipated by reseller hosting clients is for example through volume discounts. Clients buying a significant volume of IaaS resources, such as dedicated servers, network bandwidth, DDoS protection, cloud infrastructure, and storage solutions, should rightly expect to receive a reward in return in the form of discounts.
Long-term IT channel partners may also anticipate price reductions for their customer loyalty. If they have been utilizing an IaaS provider for a long time, they may anticipate a discount as a means of thanking them for their loyalty. Such a loyalty discount for reseller hosting services can be advantageous for both parties since it may strengthen the intimacy between the IaaS provider and IT channel partner while it may also help to increase the number of IaaS solutions being bought as a result of channel partner customer satisfaction.
IT channel partners might also anticipate benefits for paying in advance when purchasing reseller hosting services. Channel clients who pay their bills upfront thus expect to be rewarded with discounts from their IaaS provider, such as receiving a discount for making annual payments as opposed to monthly ones. A discount for employing such a means of payment can benefit both parties, much like loyalty discounts do. IaaS solution providers can profit from an expedited income stream that enables quicker reinvestment, while buyers of reseller hosting services can get even better deals if they pay the bill upfront and account for a postponed payback term.
In addition, reseller hosting clients may anticipate price reductions for IaaS solutions in the form of promotions. Temporary promotional discounts, such as those on the first month of service, or a specific discounted package. These can be seasonal discounts, for example, to get through the months with generally slack sales. Or discounts for specific technologies, for instance, to encourage certain configurations to be bought. Again, this can be mutually beneficial in terms of revenue enhancement and profit maximization, for both the IaaS provider and the IT channel partner who purchases the reseller hosting services.